← ICE RESET

HOSPITALITY PARTNERSHIPS · DUBAI

A new experience.
A considered partnership.

Cold plunge experiences designed, installed and operated around your property.

Concept visualisation of an ICE RESET cold plunge installation

Concept visualisation, not an operating partner location.

The opportunity

Bring a managed cold immersion experience to a suitable poolside area, terrace or wellness space. ICE RESET combines the setting, equipment and guest journey in a property-specific concept.

What ICE RESET brings

Concept development, equipment and installation coordination, guest onboarding, operation and maintenance within the agreed scope.

What we plan with your team

Location and footprint; power, water and drainage; site preparation and access; staffing and hours; guest screening and hygiene procedures; applicable approvals and insurance arrangements.

Commercial structure

Operator-funded revenue-share partnerships and fixed-fee arrangements can be considered. Investment, costs and responsibilities are agreed for each property before work begins.

From conversation to launch

  1. Review the space and guest profile.
  2. Agree design, technical requirements and commercial terms.
  3. Prepare the location, install and commission.
  4. Launch, operate and review the experience.

Questions from partners

How much space is required?

The footprint depends on the number of tubs, access, circulation and the surrounding design. We review your proposed location before recommending a layout. A property-specific plan confirms dimensions and service access.

What connections and preparation are needed?

Power, water, drainage, equipment access and the supporting surface are reviewed with your facilities team. The technical schedule is confirmed for the selected equipment before installation.

Who operates and maintains the experience?

ICE RESET offers a managed operating format covering guest onboarding, agreed supervision, equipment care and routine maintenance. Staffing, service hours and escalation procedures are defined in the operating agreement.

Does the hotel need to provide staff?

Staffing is agreed around the operating format. We identify what ICE RESET manages and where your reception, facilities or guest-relations team needs to coordinate, before launch.

Can the installation be outdoors?

An outdoor location can be considered after reviewing shade, weather exposure, drainage, utilities and equipment suitability. The final placement also depends on the property’s requirements and applicable approvals.

Can the design match our property?

Yes. Materials, finishes, layout and branding are developed around your setting. The concepts shown are visualisations; the agreed design and equipment are documented for each project.

How does the commercial model work?

We consider operator-funded revenue-share partnerships and fixed-fee arrangements. Funding, site preparation, operating costs and revenue allocation are agreed individually. No standard return or launch date is promised before a property review.

What happens after we enquire?

We review your details, contact you to understand the opportunity, and agree the next step. This may include a site review, an initial concept and a discussion of technical and commercial requirements.

Discuss your property →