One accountable partner
Concept, equipment, installation, guest experience and ongoing maintenance, brought together.
COLD IMMERSION. EXCEPTIONAL PLACES.
COLD,
REDEFINED.
A new ritual for exceptional places.
Designed, installed and operated by ICE RESET.
01A different kind of amenity
Some moments
change the whole day.
A premium cold immersion experience, created for hospitality.
ICE RESET brings recovery into the places people love to stay. We design, install and professionally operate the complete experience — from a considered setting to the way every guest is welcomed.
For your guests, a moment to reset.
For your property, a new reason to return.
DESIGNRECOVERYHOSPITALITY
02The guest experience
A change of pace
Arrive.
Step away from the day. A considered setting, a warm welcome, and a moment that belongs to you.
A quiet moment. A lasting impression.
03For hospitality partners
Your space.
A new reason
to stay.
A complete wellness experience.
Without building one from scratch.
Turn an underused poolside area, terrace or wellness space into a considered guest experience. ICE RESET can fund, design, install and operate the concept through a tailored hospitality partnership.
Your team gains a new amenity, with responsibilities and commercial terms agreed around your property.
Request partnership deckMade for your property
A design and operating format shaped around your architecture, brand and guests.
A shared opportunity
A monetisable guest experience with a partnership model built for the venue.
04Designed to belong
One concept.
Different environments.
Not a product placed in a space.
An experience designed to belong there.
ARCHITECTURE × RECOVERY
A considered addition to the guest stay.
Poolside or alongside the spa, with service and design that belong to the property.
Discuss your propertyConcept visualisation. Final layout, equipment, access and services are agreed for each property. Images do not represent an operating partner location.
05The ICE RESET approach
Every detail.
Considered.
Behind a simple guest experience is a carefully planned operation.
From first conversation to launchWe study the architecture, guest profile, footfall and operating rhythm of your venue. The opportunity starts with the right location.
Why ICE RESET
Built around hospitality.
- A complete concept
- Property-specific design
- Managed day to day
- A distinct guest experience
- Commercial flexibility
- A format that can scale
THE RESET EFFECT
Less noise.
More here.
Focus.Recovery.Resilience.Reset.
OUR MISSION
Make the reset
part of the stay.
To make scientifically inspired cold exposure a beautifully designed, accessible part of premium hospitality. We bring recovery, design and service together to offer a physical and mental pause — and a valuable new experience for our partners.
OUR VISION
Born in Dubai.
Built to travel.
Our ambition is to build a recognised cold recovery hospitality platform, from Dubai to the GCC and the world’s exceptional destinations. An experience guests come to know, seek out and expect.
06Safety & professional standards
Thoughtful by design.
Responsible in practice.
Guest care is part of the concept.
Each operating plan brings together guest screening, contraindication awareness, clear onboarding, controlled immersion protocols, hygiene and maintenance.
Supervision, incident procedures, insurance and applicable compliance requirements are coordinated with the venue before launch. Cold immersion is not suitable for everyone; participation is subject to appropriate screening.
VENUE COORDINATION · CLEAR PROCEDURES · CONSISTENT CARE
07The partnership process
From possibility
to a place to reset.
A clear path, with one partner
throughout the process.
- 01
Property review
Understand the space and the opportunity.
- 02
Concept & location
Define the right setting and format.
- 03
Commercial structure
Agree responsibilities and partnership terms.
- 04
Design
Resolve the details with your team.
- 05
Installation
Prepare, install and commission.
- 06
Launch
Introduce the experience to your guests.
- 07
Operate & optimise
Review performance and refine the experience.
08Start a partnership
Your next
guest experience
starts here.
Tell us about your property.
Let’s explore what a reset could look like there.
DUBAI, UNITED ARAB EMIRATES